and
...are presenting a documentary by Reto Caduff on the life and work of heavily-influential modern designer Herbert Matter.The Visual Language of Herbert Matter
will be screened at the Park Bar in Detroit on July 14th.
7:00pm - 10:00pm
2040 Park Avenue
Detroit, Michigan 48226
Known as a quintessential designer’s designer, Swiss born Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts. Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual language that influenced a whole generation of designers and artists.
Event on AIGA Detroit: http://detroit.aiga.org/events/2011/07/63680422
Ticket Info: http://aigadetroitherbertmatterscreening.eventbrite.com/