Bethany Shorb's Cyberoptix Tielab 2010 Preview
@ 323 East Royal Oak
@ 323 East Royal Oak
Friday, January 15, 2010 at 6pm
Art Opening, Photography Exhibition and Fashion Event!
Schooled in both sculpture and photography, Bethany Shorb creates elaborate prop, costume and set constructions that blur the line between both editorial fashion photography and performance art documentation. Her recent Crash series refers to J.G. Ballard's novel of the same name with scenes titled by the lyrics of The Normal's song of similar influence, "Warm Leatherette." Technology, celebrity, sex, and death are perversely glamorized and fetishised in unison in a single explosion of red Swarovski crystals and inflated black latex rubber. Models, wardrobe and set decoration all retain the same visual and emotional weight, a hyper-saturated amalgamation exploring the interstitial space between the alluring and repulsive; hedonism and restraint; the seductive speed of expressways and the still finality of Last Rights.
Bethany Shorb was born in Boston, MA in 1976. She received her Masters of Fine Arts degree in Sculpture, with an elective in Photography, from Cranbrook Academy of Art and received her Bachelor of Fine Arts degree in Sculpture from Boston University with minors in Art History and Photography. Her photography and product design work have been widely published in the United States and abroad; her visual art and product work has been exhibited throughout the United States and is included in numerous private collections. This past summer she taught several printing workshops in her Detroit studio and was recently reviewed in the New York Times and Wired. Her dj alter-ego has performed as half of "Dethlab" at the Guggenheim Museum in New York.
Shorb also founded The Cyberoptix Tie Lab in 2006. As a designer of witty hand printed neckwear, she has applied her experience as a sculptor, couture, costume and graphic designer to transform a much maligned business necessity into a subversive object of desire. Cyberoptix ties and scarves are represented by more than 150 stores in a dozen countries: from Fred Segal in Los Angeles to Libertine in Western Australia. A paradox for the times, Cyberoptix Tie Lab operates one of the largest eco-friendly, solvent-free print shops in the country in Downtown Detroit, while providing a seditious, punky fashion statement for executives bound to the neck noose, and a sharply styled alternative for those who don't need to wear a tie, but choose to do so.
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