MARCH 25, 2024 (Wales, UK) – “A.I. killed the rock and roll star,” sing Welsh alt-rock icons THE ALARM as they prepare for the release of brand new album MUSIC TELEVISION, a technicolor homage to the video explosion of the 1980s through a reinterpreted collection of MTV channel classics. Music Television will only be available on vinyl and CD at venues throughout the Live Today Love Tomorrow tour (info below) or online at TheAlarm.com.
Inspired by David Bowie’s 1973 album of glam-proto-punk cover versions Pin Ups, Music Television by The Alarm will step back into the future reinterpreting songs from some of rock’s most influential and defining moments in visual music. “The Alarm came of age in the MTV era” continues Peters, “So many of our longstanding fans grew up on MTV and saw The Alarm for the first time on MTV’s The Cutting Edge or via the historic ‘Spirit Of ‘’86 Live Global Broadcast’ concert, and have stayed with us ever since,”
Featuring 11 tracks celebrating both influential and underrated artists from Generation MTV that changed and influenced the lives of so many, the first single from Music Television is a psychedelic David Bowie-inspired / Nirvana-influenced acoustic cover of “The Man Who Sold The World.” which Peters attributes to his fascination with the groundbreaking MTV Unplugged acoustic performance series. “Unplugged was a series that redefined music as we knew it,” he says. “I remember watching in awe at some of the incredible stripped-down arrangements of classic songs and, at the same time envious that I had been denied the opportunity to appear on the show back in the day. [The Alarm appeared in the series’ first season but without Peters]. This is my chance to take back part of music television history and pay my respects to an era that changed everything.” | 
