Automatic Loveletter is Juliet Simms. That’s the first thing you should know.
It’s the brainchild of a 22-year-old songwriter and musician with a fresh vision and engaging voice. It’s not the next anything and Simms is not the next anyone. Automatic Loveletter is a new and compelling facet of music led by Simms’s unique and genuine brand of songwriting, which she has been developing since she was a teenager.
Simms and her longtime drummer and collaborator, Daniel Currier, recorded with producer Matt Squire (Panic at the Disco, All Time Low) for their Recover EP, which was released exclusively by Hot Topic in 2008, and with Curt Schneider for their iTunes EP Automatic Loveletter, which came out in early 2009. Between writing and recording, the band toured the country, first in two cars, then in a bigger car with a UHaul attached, and eventually in a van. They shared the stage with Secondhand Serenade, Cute Is What We Aim For, From First To Last, Say Anything, Between the Trees and Craig Owens, and played Bamboozle and Bamboozle Left in 2008. The highlight came in the summer of 2008, when Automatic Loveletter got themselves on the Vans Warped Tour, where they drastically increased their fanbase and honed their live performance.
Things were building for Simms beyond touring, too, particularly when she was repeatedly asked to sing on other bands tracks. Simms was flown to Maryland to sing on a track on All Time Low’s 2007 album So Wrong, It’s Right. She recorded a cover of Coldplay’s “Fix You” with Secondhand Serenade’s 2009 record A Twist In My Story and appeared on songs by Cartel, 3OH!3 and LoveHateHero. She even performed on Jimmy Kimmel Live! with Secondhand Serenade. Working with so many other bands and musicians helped Simms grow as a musician herself by exposing her to new ideas and methods.
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