Petix’s use of non-linear storytelling and sharp visual style create an alternative reality that forces both Ford and the viewers to piece together the puzzle for themselves.
What was the making of the new video like?
Justin Ford: It was like going to the dentist and getting a sucker. Free bagels and coffee got me through it, I went up and did my thing on the catwalk. I remember eating cereal, basically I remember mostly food. It was excellent, weird fruitloops, beer in the morning. I really threw myself into this role and practiced my craft. I ate about 5 bowls of cereal a day for a month to perfect the art form.
Mike Steibel: It was basically old stories about girls and their hygiene problems for me. Making people laugh…. The bar was my favorite part cause we were pretty much just hanging out and jamming.
Tony: I got to play manager for the day. I just watched Justin, “the Star” eat food and cha cha dance with all the women. It was totally unfair.
All I did was drink all the booze and pick fights.
Justin: It wasn’t all that glamorous. I was walking around cold ass Detroit fighting off frostbite in soaked shoes. Don’t ask me why. I also had to eat cereal for like 5 hours straight and that’s why at the end it was falling out of my mouth. That stuff went straight to my thighs. I got to keep the cereal in the end.