The Mos Def Music Tee Embedded with the New Mos Def Album
The Ecstatic!
Mos Def is First Artist to Release New CD in T-Shirt Format;Four More “Mix Tees” and Several New Artist Tees Coming This Fall As Part of Rapidly Growing Music Tee Collection
Within weeks of launching The Music Tee, an innovative new T-shirt that literally weds music and fashion by embedding digital music in the shirt, clothing label LnA is pleased to announce the second shirt in their new series -- and the first “artist” shirt -- The Mos Def Music Tee, containing the new Mos Def album, The Ecstatic. The shirt was produced in collaboration with Downtown Music and music innovator Invisible DJ, and will available for purchase beginning July 7.
The Original Music Tee, a “mix tape” shirt containing “album art” on the front and a play list on the back, features such up-and-coming artists as The Asteroids Galaxy Tour, Alice Russell, Theresa Andersson, WAZ, Magic Arm, Lettie, Passenger, Holmes, Amy Kuney, Charlie Mars, The Silent Years, Mason Proper, Nive Nielsen and Afternoons.
Each shirt also has a hang-tag printed with a URL and a unique code allowing the purchaser to download the play list. Several more shirts will be added to The Music Tee Collection in the fall, including several artist shirts and four “mix tape” shirts being created exclusively for fashion retailer Shopbop.
