Veteran Detroit power-pop band the Prime Ministers recently shot a video for their digital-only single, "True Believer," with director Erin Curd (Hard Lessons, Javelins, Quack! Media). The video mixes rehearsal footage with green-screen effects and a recurring cameo by a 2-liter of Diet Dr. Thunder soda.
Released last September, "True Believer" was named one of VH1.com's Best Songs of 2011.